Watts Design

Cobs Popcorn Campaign

Cobs Popcorn needed a branding system and packaging strategy to put their tasty organic popcorn on the map. With our focus on iconic illustration and the use of strong colour, the different flavour variants now stand out on shelves all around Australia. We created a compelling communication strategy and ‘Purely Cobsmacking’ campaignable idea for to use across all forms of marketing and advertising.