Elle’s Naturally

How do you refresh a tired juice bar?
Bring out its personality, naturally.

With a business that’s spanned more than 20 years, Elle’s juice bar at Melbourne Central was in need of a rebrand and new positioning to meet current and future market challenges. We extended our branding concepts to the design of a new store fit-out, where we vividly brought the environment to life and created a positive and fun vibe. It’s great to hear the rebrand has attracted loads of new customers, and that the whole business is booming – naturally!