Jefferies Provedore

Jefferies is a grocery store that has been around for over 20 years, supplying the best locally produced goods from the Yarra Valley region along with an in-house range of baked and ready-to-go meals. But they found that the quality of their offer was not reflected in their dated branding.

So we gave Jefferies a totally new branding direction for the future. And we also defined who they really are –‘your local provedore’.

What We Did

Branding identity
Logo
Strapline
Interior and store communication
Packaging
Web design
Campaign language