Th.ink Tanning

How do you develop a natural tanning brand derived from squid ink?
Inspire people to th.ink.

Connecting with the target customer is the key to success for a new product entering a crowded market segment. When this client brought us her business – supplying a superior tanning product that contains natural ingredients including squid ink – we had to come up with something really different. Given the opportunity to name, develop and bring the brand’s story to life meant some serious strategic thinking. We created a brand that reflected the premium nature of the product and caught the shopper’s eye, developing a memorable name focusing on the natural ingredients of squid ink.