Watts Design

YCC Brand Identity

When a community rallies to keep a part of its local history alive, how can it not be inspirational? When we were asked to rebrand the Yarraville Community Centre before it opened its doors once again, we set about ensuring the identity process was as inclusive of the locals’ input as possible. This community focus was the catalyst for the new YCC brand identity. We too raw, naive approach, developing a free form style of illustration and logo, and creating an overall sense of energy, approachability and diversity.