SOMETIMES YOU MIGHT NEED A TOTAL BRAND REINVENTION TO STAY RELEVANT.
You may have been the leader in your field once, but competitors may have superseded your status by evolving to ensure their relevance to customer needs. But it’s important to keep in mind that any reinvention of a brand shouldn’t be right just for today – you’ll need to ‘stretch’ your brand so that it’s relevant in the future as well. Time and resources are precious, so you won’t want to undertake the same process again in a few years’ time.
As we’re all so busy on a daily basis just getting the job done, it takes something like the current situation to make us step back and evaluate our businesses. If COVID-19 has had an impact on your business, maybe now is the best time – before business is back in full swing – to look at where you sit in the market and your relevance in today’s market.
At our studio, we’ve already been working with businesses over the last few months to redefine their offer and become more relevant. And what we’ve found is a real energy and commitment to move forward, even in what might well be a new playing field. If this sounds like you, get in touch. We can help you work out what you need to do to give your business relevance for the next decade and beyond.