Launch your new business to succeed from the start

 

Working with new businesses is very exciting for you, the owner, and for us as a studio. It’s an absolute privilege to work alongside a start-up from the very beginning and to see a business transform from ideas into reality.

Starting your own business can be one of the most rewarding experiences you’ll ever have, but also one of the most challenging. Careful planning and the right know-how are key to success.

We’re always happy to give preliminary advice on a creative direction that you should take when planning to launch a new business. We often send potential clients home with a checklist of what they need have in place before they look at branding, packaging or marketing. You need to get it right from the start.

 

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UNDERSTAND YOUR MARKET

Entering a flooded market, a lack of manufacturing know-how, lack of logistical understanding, no distribution options and not understanding your market could cripple your launch. So solid planning is crucial.

Market research is a good way to get to understand your competitors. It involves collecting and analysing information about your own customers/clients as well as your competitors. The easiest way to conduct market research is by spending time surfing the internet or checking in with industry associations for their latest information and data. You can gather pricelists and flyers that your competitors produce, check out everything on their website, scan supermarket shelves or buy their products/services to get a better idea of what they offer. Look at what they do better than you’re planning to do – investigate price, quality, customer service and the professionalism and effectiveness of their marketing materials.
If you want to go to the next level, you can try to gather information yourself by using questionnaires, surveys or other research tools. And if you have the money to spare, you could hire a commercial research agency to do the work for you.

Another useful exercise is to conduct a SWOT analysis to see where you fit alongside your competitors. A SWOT is a great way to identify your areas of strength, weakness, opportunity and threat. If you want to go a bit further, you can divide your SWOT into internal and external factors to give you a clearer picture of where your business sits in the market. Once you complete your SWOT, you can turn the results into a list of goals for your business.




 

IDENTIFY YOUR POINT OF DIFFERENCE

Today’s marketplace is extremely crowded, with loads of new products and services continually being introduced. For your new business to have a chance, you need to clearly define what your value is to your customer. That’s why articulating your point of difference is essential. If you don’t have one, you need to create one.

The way we help our clients do this is by working with you to build a unique story, demonstrating what sets you apart from your competitors. What makes your business different? How do you turn your business from a ‘me too’ business into something that stands on its own? Our comprehensive Q&A session – where we ask all the right questions – results in a succinct story that is unique to you and provides a focus for your future marketing, branding, advertising, online presence and more.

It ensures that you’re clear about what your business offers and provides an emotive and engaging descriptor to clients, customers and others. It also provides your designers with a basis for their creative work.



 

INVEST IN YOUR BRAND

Developing a well-considered brand and strategy is a key part in building your business. From the colours, typography and graphic elements used through to the language and tone of voice you choose to adopt for your collateral, these all tell your customers who you are and what you represent as a business.

One mistake a lot of start-ups make is not investing properly in a professional and effective brand – taking the cheap and quick way rather than getting it right the first time. Often this leads to failure of marketing efforts, dollars down the drain and valuable time lost when you have to start again.

When it’s done well, a brand identity can help you hit the ground running. And contrary to popular belief, it’s more than just a logo (although a logo is important). It’s about creating visual guidelines that cover fonts and colour – and it’s also about creating emotional parameters for copywriting, social media and advertising campaigns. It’s strategic, it’s planned well and it’s designed to continually connect with your target markets.



CHOOSE EFFECTIVE CREATIVE DESIGN

Design automatically tells your customer what type of business they’re dealing with – young, on-trend, dynamic, professional, confident, classic, adaptable, talented, energetic, calm, fearless, cooperative, friendly, thoughtful, discreet, fun, trustworthy, modern and more. In the same way, if it’s done well, creative design can also define the users and become a way to express their personality. Think Apple, Chanel and Nike! So if you invest in a great brand and put it to work for your business, you’ll lift performance, connect with your customers, create a memorable experience and drive positive business results.

Customers care about what things look like, and smart businesses recognise it. Creative and effective graphic design is a great way to achieve your objectives and attract attention. Visuals are the best way to leave a lasting impression because they make an immediate connection. That’s where we come in.

If you’re starting a new business we can help you create a professional and contemporary brand that brings your idea to life. We’ll give your business a personality and a character that people will remember and will want to engage with.

A well-crafted design should flow through all your marketing materials and be reinforced at every part of your communications with customers. Apart from creating a brand, our highly experienced team can also assist with naming development, packaging, web design, social media, print advertising, publications, expo design, shop interior design and any other design that you may need to help your business take off.

 

Start your project

 

Need design answers?
We’d love to hear from you.

We understand that each business and brand is different,
and that there’s no one-size-fits-all solution. So let’s chat.

Fill out the form and we’ll be in touch with you as soon as possible.
Alternatively, give us a call or send us an email.

Level 2, 66 Albert Road
South Melbourne, Victoria 3205
+61(3) 9696 4116
info@wattsdesign.com.au

 






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