Identify your point of difference

Today’s marketplace is extremely crowded, with loads of new products and services continually being introduced. For your new business to have a chance, you need to clearly define what your value is to your customer. That’s why articulating your point of difference is essential. If you don’t have one, you need to create one.

The way we help our clients do this is by working with you to build a unique story, demonstrating what sets you apart from your competitors. What makes your business different? How do you turn your business from a ‘me too’ business into something that stands on its own? Our comprehensive Q&A session – where we ask all the right questions – results in a succinct story that is unique to you and provides a focus for your future marketing, branding, advertising, online presence and more.

It ensures that you’re clear about what your business offers and provides an emotive and engaging descriptor to clients, customers and others. It also provides your designers with a basis for their creative work.


Start your project



Need design answers?
We’d love to hear from you.

We understand that each business and brand is different,
and that there’s no one-size-fits-all solution. So let’s chat.

Fill out the form and we’ll be in touch with you as soon as possible.
Alternatively, give us a call or send us an email.

Level 2, 66 Albert Road
South Melbourne, Victoria 3205
+61(3) 9696 4116


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