Angas Park

How do you make an established brand more relevant to contemporary consumers?
By evolving the brand while retaining it’s core elements.

For over one hundred years, Angas Park has been supplying the best quality dried fruit to Australian consumers. With such an established brand, we looked to enhance its relevance and have broader appeal amongst today’s contemporary consumers. We updated the core green colour and incorporated the identifiable yellow colour across the range but in a bold and simplified way that still stands out on shelf.