Melbourne’s laneways hum with the vibrant energy of conversation fuelled by exceptional coffee. It’s here, amidst the city’s soul, that Bean Society was born. We weaved this essence into their brand identity, starting with the name itself. “Bean Society” is a tongue-in-cheek tribute to Melbourne’s coffee obsession, a place where cafes are the cornerstones of social connection and a shared love for the perfect cup.

The brand design reflects this spirit – a fusion of Melbourne’s signature laneway aesthetic with a nod to Bean Society’s commitment to ethical sourcing and carbon neutrality. The packaging we designed is an extension of this story, a visual invitation to join Bean Society’s community, one delicious, sustainable cup at a time. They’re not just brewing coffee, they’re brewing a movement.