BankVic

How do you become a bank when you are known as a credit union?
Become a banking star.

When Police Credit, one of Australia’s largest credit unions became a bank – BankVic – they needed a whole new identity and a campaign to ensure that the move was embraced by its many thousands of members.This major branding exercise covered everything from putting forward a new name and developing the logo through to printed materials, signage, website and more. Central to the project was the strapline – members matter, which builds on the bank’s high levels of customer service and resonates with members on an emotive level. The new brand acknowledged its past, while creating a sense of trust, professionalism and inclusiveness for both existing and new members.

What We Did

Naming
Branding Identity
Strapline
Positioning
Brand Story
Brand Guidelines
Print Design
Publication Design
Uniform Design
Signage
Digital Design