When Police Credit, one of Australia’s largest credit unions became a bank – BankVic – they needed a whole new identity and a campaign to make sure that the move was embraced by its many thousands of members.

This major branding exercise covered everything from putting forward a new name and developing the logo through to printed materials, signage, website and more. Central to the project was the strapline – members matter, which builds on the bank’s high levels of customer service and resonates with members on an emotive level.

What We Did

Brand positioning
Company naming
Logo design
Corporate identity
Internet & mobile banking