Big Sister

The Big Sister brand needed a complete refresh, and we were up for the challenge (OK, we love their puddings and cakes too). Our team teased out the brand’s inherent philosophy – they focus on small details that make a big difference.

We created a new positioning – It’s the little things – that underpins the honest brand story. And the ‘apron’ logo reflects the fun, family and flavours associated with enjoying Big Sister products.

What We Did

Brand positioning
Logo design
Corporate identity
Story book