Big Sister

The Big Sister brand needed a complete refresh, and we were up for the challenge (OK, we love their puddings and cakes too). Our team teased out the brand’s inherent philosophy – they focus on small details that make a big difference.

We created a new positioning – It’s the little things – that underpins the honest brand story. And the ‘apron’ logo reflects the fun, family and flavours associated with enjoying Big Sister products.