Residential development company Blue Earth Group asked us to create a brand that demonstrates the diverse nature of their constructions and their forward-thinking approach to concepts. We created a strong visual symbol that’s now synonymous with the Blue Earth name – a three-dimensional B, looking like it’s suspended in space and resonating with the idea of Earth.
We developed an organic approach to the brand, where individual textures and colours can be used to complement the story told for each development. This branding has been recognised and awarded internationally for design excellence.
Brand positioning
Logo design
Corporate identity