Fowlers Vacola has been an iconic Australian brand for nearly 100 years. Well-known for their fruit preserving kits, it was time to promote the evolving product range that also includes delicious puddings, fruit tarts and cakes.

Our brief was to completely overhaul the brand and packaging range. We recommend dropping ‘Vacola’ from the name and retaining a visual association with the company’s heritage. Then we created a fresh, new look to directly appeal to a contemporary audience.


Royal Melbourne Show Expo Stand

Fowlers were on show in the Makers Pavilion at the Royal Melbourne Show – and we made sure they were noticed from a distance. With a consistent theme of illustration, photography and a black and white design, the focus of our display was a cardboard cut-out tree decorated with hanging preserving jars, highlighting the natural goodness of preserved foods.


What’s Old is New Again – Fowlers Centenary Cookbook design

What’s old is certainly new again! We had so much fun designing and producing a showcase recipe book to celebrate this iconic Australian brand’s 100th year. In What’s Old Is New Again, Fowlers and some of Australia’s best-loved chefs take readers on a delicious journey of preserving, pickling, bottling, dehydrating, jams, jellies and more. Recipes are brought to life with natural photography that captures the homemade and wholesome aspects of preserving. The result is a book that’s something to be enjoyed as an art object as well as a great source of recipes and stories from the industry’s best.

Buy your copy of What’s Old is New Again here.


Fowlers Website & Online Shop

Visit the full Fowlers website by clicking here.

What We Did

Company naming
Brand positioning
Logo design
Corporate identity
Story book
Food packaging design
FMCG packaging design
Website design