How do you launch a new personality into the ubiquitous tie market?
By being a right geezer.
Watts Design has designed a timeless logo with unique flair and a packaging range to match, for Geezer Melbourne, a new online fashion company. The logo design is stylish, functional and fun – reflective of the Geezer ethos. The packaging design brief was to provide an affordable, quality product with a dash of audacity and character. Using a clear matte plastic bag to seal in the ties “freshness” and provide a premium feel, this is a packaging solution that is designed to work with the product. Accented by natural kraft paper and overlaid with white print, the design utilises quirky illustrations and language to represent the brand, whilst allowing the product to really shine and sell itself.