Jefferies Provedore

How do you reinvigorate a boutique grocery store that has been open for over 20 years?
By creating a consistent brand language and aesthetic that will carry them into the future.

Jefferies is a grocery store that has been around for over 20 years, supplying the best locally produced goods from the Yarra Valley region along with an in-house range of baked and ready-to-go meals. But they found that the quality of their offer was not reflected in their dated branding. So we gave Jefferies a totally new branding direction for the future. And we also defined who they really are – ‘your local provedore’.

What We Did

Branding Identity
Brand Story
Campaign Language
Brand Guidelines
Web Design
Art Direction