How do you reposition a physio group to appeal to a wider demographic? By creating a strong brand identity both staff and clients are proud to stand behind.
KEO is a leading multidisciplinary allied health provider in aged and disability care. They unite to help people lead empowered, vibrant lives. In repositioning KEO, we renamed them KEO Care to encompass their wider more holistic offering. The brand identity is both friendly and approachable with a bright colour palette and emotive brand story to reflect the life behind this great business and group of health professionals. We also developed a new website and social media strategy building on this new approach.