How do you create the appropriate perception for a bespoke furniture maker?
Get him in the right mood.
We were approached by a concept furniture maker who needed a name and image. Starting from scratch, we came up with the name ‘Mood’ – a word that encapsulates the organic approach to his craft, hand craftsmanship and unique designs for his clients. The branding has a strong synergy with the client’s creations, as his wood furniture pieces invoke a strong mood themselves within an environmental setting. The brand visuals emulate the striking appearance of unique pieces with a raw modern edge that showcase natural materials. We also designed the custom typeface ‘Logbook’ to enhance our concept of creating nostalgia and the raw texture of wood through type.