Mood Furniture

How do you create the appropriate perception for a bespoke furniture maker?
Get him in the right mood.

We were approached by a concept furniture maker who needed a name and image. Starting from scratch, we came up with the name ‘Mood’ – a word that encapsulates the organic approach to his craft, hand craftsmanship and unique designs for his clients. The branding has a strong synergy with the client’s creations, as his wood furniture pieces invoke a strong mood themselves within an environmental setting. The brand visuals emulate the striking appearance of unique pieces with a raw modern edge that showcase natural materials. We also designed the custom typeface ‘Logbook’ to enhance our concept of creating nostalgia and the raw texture of wood through type.

What We Did

Branding Identity
Type Design
Publication Design
Print Design
Art Direction
Web Design
Web Construction