Pattern Source

Pattern Source is a great new online resource that allows surface and textile designers to find, buy and download original patterns. Our brief was to create a brand identity and story that would launch the business into a style-savvy marketplace that’s hungry for the latest pattern design trends.

The new logo is an abstract representation of a ‘P’ and ‘S’, designed to be used alone or, as the name suggests, as part of a repetitive signature pattern. The tag is a deliberately direct contrast – there’s nothing routine about our patterns – that successfully highlights the company’s point of difference.


What We Did

Brand positioning
Logo design
Corporate identity
Branding story book