TuffStuff is an earthmoving spare parts and wear parts supplier that needed to fend off international competitors. So we went in hard. We developed a new brand, choosing a tough flexible font and a workman-like fluoro yellow to underpin the whole identity.
A new positioning – We handle all the tough parts – gives a nod to their excellent customer service. And our brand architecture introduced an icon suite around the TUFF product range, now successfully running across all promotional materials.