Tuff Stuff

TuffStuff is an earthmoving spare parts and wear parts supplier that needed to fend off international competitors. So we went in hard. We developed a new brand, choosing a tough flexible font and a workman-like fluoro yellow to underpin the whole identity.

A new positioning – We handle all the tough parts – gives a nod to their excellent customer service. And our brand architecture introduced an icon suite around the TUFF product range, now successfully running across all promotional materials.

What We Did

Branding strategy
Brand positioning
Logo design
Corporate identity
Brand launch campaign
Website design