How do you turn a passion into an award winning product?
By capturing it’s grassroots origins through clean and modern packaging design.
Like mother, like daughter. Vivien’s passion for food and cooking, shared by her daughter Alisha, resulted in a Royal Show medal-winning product. This was the catalyst for approaching us to develop the Vivien and Alisha brand. We used a script text for the logo to capture the product’s grassroots origins, and a clean, modern packaging design to allow for easy identification in a mainstream market. To create an emotive connection with the consumer, photography was made the ‘hero’ of the design.