Like mother, like daughter
Vivien’s passion for food and cooking, shared by her daughter Alisha, resulted in a Royal Show medal-winning product. This was the catalyst for approaching us to develop the Vivien and Alisha brand. We used a script text for the logo to capture the product’s grassroots origins, and a clean, modern packaging design to allow for easy identification in a mainstream market. To create an emotive connection with the consumer, photography was made the ‘hero’ of the design.