Bundaberg

How can an iconic Aussie beverage brand craft a gift pack that turns heads in the Asian market? By engaging all of the senses.

What we did

  • Brand Guidelines
  • Brand Naming
  • Brand Strapline & Story
  • Branding Identity
  • Product Naming
  • Signage

We crafted a taste of Australia for Asian consumers with a vibrant gift pack design for Bundaberg Brewed Drinks. Lush fruit illustrations burst from the packaging, their textures echoing the natural beauty of the Queensland coast. This design with its fusion of Aussie spirit and Asian sensibilities, ensured Bundaberg’s iconic sparkling drinks would quench thirsts and turn heads on foreign shores.