Chef Direct by Marathon

How do you brand an innovative, high-end meal range?
By designing with minimalism, sophistication and a focus on real ingredients.

Chef Direct by Marathon Foods create tasty and nutritious meal options that take just minutes to prepare. They’re perfect for home, for entertaining, for camping and for any time you want a delicious protein-filled meal without the hassle of cooking. Working side by side with the client, we redesigned the Chef Direct branding to capture the high-end proposition being offered. Our simple yet sophisticated visual approach has resulted in a striking brand and range of packaging where the focus is the ingredients at the core of each variant. Grab yours in store today.