Craft & Cru

How do you capture the spirit of a boutique liquor store? Through top notch drops and top notch branding.

Say hello to Craft & Cru, where the only thing more spirited than their drinks is their crew. Craft & Cru is your one-stop neighbourhood shop for premium pours. Here, the artistry and science of craft brewing, fermenting and distilling mingle in each bottle that lines their shelves. In designing the branding for Craft and Cru, we wanted to ensure it evoked a feeling of sophistication but also a bit of casual tongue in cheek. We’ve done this through a relaxed tone of voice and use of language language. We also chose a striking green and black that will become synonymous with the Craft and Cru brand.