How do you create consistent branding with a huge product range?
By creating an ambience that resonates.
Updating the branding and packaging for Innove meant developing a vibrant packaging system that worked well across a range of products with varied size, shape and colour. Use of patterns based on Chladni figures (vibrating certain frequencies into a sand-coated surface to form geometric designs) gave the range a visual flexibility and supported the ‘resonate’ aspect of the strapline. This update has positioned our client for expansion of the business.