How do you market a coconut jelly dessert? By creating a brand that transports you to a tropical paradise.

What we did

  • Art Direction
  • Brand Strapline & Story
  • Branding Identity
  • Campaign Language
  • Packaging
  • Photography

Whether enjoyed alone as a moment of indulgence or shared among friends, JOLI takes you on an adventure that evokes images of pristine sandy beaches, swaying palm trees and deep blue waters. It’s a dessert that captures the essence of the tropics, with each delicious spoonful offering you a sweet escape to a world of pure bliss.

Sweet escape