Marathon Foods

How do you evolve a classic brand for new markets?
By creating a refreshed packaging system that showcases the tastes families know and love.

For over 50 years, Australian made and owned Marathon Foods have been producing a delicious range of quality products made from locally sourced fresh ingredients. Watts were tasked with evolving this classic brand for a contemporary market. The use of minimal, clean design elements and tasty photography that showcases these family favourites means Marathon products really make an impact on shelf.