How do you promote an agency that shapes brands who speak to mums?
By creating a brand force with influence.
Mum Power provides a platform for corporates to promote their wares to influencers and mums alike. In developing the strapline, we didn’t want to convey Mum Power as just another marketing company. We felt that drawing on the core strength of the business was key. So the logo is a combination of cloud and speech bubble, evoking the appearance of a super-hero (or super-heroine). It’s a strong emblem with many connotations – a company with ideas, voice and the power of conviction. We chose a strong coral tone as the colour to underpin the Mum Power brand.