In branding the new gluten-free treat Chicca Chips for Piranha Innovative Snacks, we moved away from the predominant black of other products in the Piranha range. Instead, we designed ‘flavour’ colours and textures for each of the four variants. We also introduced a semi-transparent bag matt substrate, which has a natural feel and displays the product itself in an appetising way.
Food packaging design
FMCG packaging design