How do you brand innovative protein snacks to engage a wide market?
By embracing the lighter side of life.
Utilising leading technologies these savoury protein puffs are looking to become market leaders in the health snack category. Conscious not to alienage potential markets, the packaging approach is fun in appearance but carries all the important attributes of the product. In developing the name it was important to align this with the light and airy texture of the product. Being an ecommerce site and the beginning of this brand information was the key, but not in an overpowering way. The combination of motivational images and text have the right balance to keep viewers engaged.