How do you expand an iconic brand into a new kids product range?
With a subtle brand evolution that is fun, sunny and easily identifiable.
With such an iconic brand we needed to ensure our update was evolutionary, taking into consideration the fact that the brand is applied to different materials. One of the best ways to ensure a consistency of print is to keep it simple and we combined this idea with a new logo that takes on a more contemporary appearance. We altered the red slightly but not so much that consumers would have difficulty finding the product on shelf. The new logo was to be introduced with the launch of a new product range for kids – Sunny Bunch snacks. So we created a series of illustrations depicting the ingredients, in a style that was fun for kids and easily identifiable for parents who want to make a healthy choice.