Jefferies Provedore

How do you reinvigorate a boutique grocery store that has been open for over 20 years? By creating a consistent brand language and aesthetic that will carry them into the future.

What we did

  • Art Direction
  • Brand Guidelines
  • Brand Story
  • Branding Identity
  • Campaign Language
  • Digital Marketing
  • Packaging
  • Photography
  • Print Design
  • Publication Design
  • Social Media
  • Strapline
  • Videography

Jefferies is a grocery store that has been around for over 20 years, supplying the best locally produced goods from the Yarra Valley region along with an in-house range of baked and ready-to-go meals. But they found that the quality of their offer was not reflected in their dated branding. So we gave Jefferies a totally new branding direction for the future. And we also defined who they really are – ‘your local provedore’.

In addition to crafting the Jefferies’ overall brand identity, we also designed the packaging for their daily-brewed iced coffee range. This range features three distinct flavours: House Blend, Code Black and Red Bean. Perfect for those hot summer days!