Jefferies Provedore
How do you reinvigorate a boutique grocery store that has been open for over 20 years? By creating a consistent brand language and aesthetic that will carry them into the future.
What we did
- Art Direction
- Brand Guidelines
- Brand Story
- Branding Identity
- Campaign Language
- Digital Marketing
- Packaging
- Photography
- Print Design
- Publication Design
- Social Media
- Strapline
- Videography
Jefferies is a grocery store that has been around for over 20 years, supplying the best locally produced goods from the Yarra Valley region along with an in-house range of baked and ready-to-go meals. But they found that the quality of their offer was not reflected in their dated branding. So we gave Jefferies a totally new branding direction for the future. And we also defined who they really are – ‘your local provedore’.
In addition to crafting the Jefferies’ overall brand identity, we also designed the packaging for their daily-brewed iced coffee range. This range features three distinct flavours: House Blend, Code Black and Red Bean. Perfect for those hot summer days!
