Atypic Chocolate

How do you express the rich origins of artisanal chocolate? By visually taking customers on an intimate journey through a series of illustrations representing an overhead view of the landscapes.

What we did

  • Brand Identity
  • Brand Strapline & Story
  • Collateral
  • Illustration
  • Packaging

Each Atypic chocolate is a translation of the rich distinct soil from which it grew. This was the creative packaging design catalyst to represent the landscapes of the countries of origin. We developed a series of illustrations that represent overhead landscape views, taking customers on an intimate journey over these intriguing distant lands.

The logo we designed represents the balloon that guides their journey. Branding and packaging design convey the story from the start. Metallic foil on the illustrative patterns mimics sunlight hitting the landscape.

We also crafted a custom chocolate mold with geometric pieces for a unique texture and a subtle balloon etching.