PACKAGING
Packaging design that demands attention
OUR APPROACH
Packaging is your customer’s introduction to your product, making a critical first impression and starting the process of building trust. So it needs to stand out, connect instantly and adapt as your business evolves. Whether it’s bold colour blocking, eye-catching photography or flawless functionality, we ensure your packaging design not only looks amazing but also performs.
Over decades, we’ve worked with local and global brands to create standout designs, leveraging innovative printing techniques and finishes. Collaborating with skilled photographers and stylists, we manage every detail – from art to production, ensuring quality and regulatory compliance every step of the way.
Capabilities
- brand strategy and positioning
- brand naming
- branding identity
- brand story
- brand strapline
- copywriting and editing
- art direction
- styling
- photography
- illustration
- FOOD PACKAGING DESIGN
- COSMETICS PACKAGING DESIGN
- RETAIL PACKAGING DESIGN
- finished artwork
- print and production management
- product sourcing
- marketing strategy
- advertising
- digital marketing
- public relations
- retail and environmental graphics
- signage
- expo and trade exhibition design
- point of sale material
“From the beginning, I was very impressed with Watts and their ideas for my packaging. First, they understood my company story, background, and vision, and then they incorporated that into the design. I am very thankful to the Watts team for such a wonderful work and would love to work with them for my future projects.”
MIRMIR ORGANICS
“Watts’ demonstrated a deep understanding of the supermarket environment and how to stand out in this competitive marketplace. They were responsive and very easy to work with.”
SLIM SECRETS
Services
As a full service creative agency, we take a holistic approach to building your brands value. Find out more about our range of expertise:
Some of the
brands we’ve
worked with
Some of the brands we’ve worked with

Awards &
Recognition
Awards & Recognition

Ready for your brand to make an impact?
Watts Design is an award-winning full service creative and branding agency in South Melbourne, Australia with over 35 years of experience in crafting distinctive brands that leave a lasting impression.
We combine strategic thinking with deep market and client understanding to develop impactful narratives. Through our use of data and intuition, we build genuine connections that resonate with audiences, elevate brand awareness and drive business growth for our clients.






