How do you reinvigorate a growing a bath and body brand? By brightening up bath time with zingy scents and kaleidoscopic colours

What we did

  • Brand Guidelines
  • Brand Identity
  • Brand Strapline & Story
  • Campaign Language
  • Collateral
  • Packaging
  • Product Naming
  • Web Design

Armed with a passion for real ingredients and a big love of colour, Scentric makes skin-loving bath and body products that elevate the everyday ritual of bathing. We were tasked with rebranding Scentric to compete in a more professional market with an extensive product range.

We honed in on what Scentric is all about- colourful bliss, centred on you. With a focus on colour and fun language, we developed playful copywriting for the fragrance range and a consistent design across all packaging that extended to the engaging website design.