Nalia Cosmetics
By taking inspiration from crystals to create a glowing, radiant brand that’s unapologetically centred on you.
What we did
- Art Direction
- Brand Guidelines
- Brand Strapline & Story
- Branding Identity
- Campaign Language
- Collateral
- Packaging
- Photography
- Web Design
With so many variants, in all shapes and sizes, the trick was to make sure that the packaging design was adaptable yet consistent across every range. We think we’ve succeeded.
First of all we developed a position statement that captured its longevity, appealed to the consumer and was campaignable across all forms of advertising.
