That meant creating far more than standout branding and packaging. We developed a complete brand strategy, distinctive visual identity and the campaignable idea, Cobsmacked, giving Cobs a memorable voice and a platform that could flex across every touchpoint.

Inspired by the distinctive shape of a popped corn kernel, the logo became an instantly recognisable brand asset, paired with bold colour and packaging that demanded attention on shelf.

Behind it all was a strategic positioning built around real, natural ingredients, exceptional quality and a product that redefined what Australians expected from popcorn.

The result was a brand that didn’t just launch successfully. It became a category leader. More than a decade later, Cobs is one of Australia’s most recognised and trusted popcorn brands. What started as a startup has grown into a multimillion dollar success, with the original packaging we designed still on shelves today. A testament to the power of strategic thinking, distinctive design and ideas built to last.