Updating the Brite website was the catalyst for a review of the organisation’s overall communication, branding and positioning. We devised a new way of presenting the Brite message to ensure it spoke accurately to diverse target markets. Then we developed a comprehensive strategy to get the Brite message out to a wider audience. Key communications focused on Brite’s business offerings and the benefits for potential employees who would find Brite a place to learn, work and form relationships. We chose a strong yellow and a purple as the visual that will become synonymous to Brite. This new approach underpins a brite future!