Brite
How to you create a spark to make something bright? By igniting it from the ground up and giving it life.
What we did
- Art Direction
- Brand Guidelines
- Brand Story
- Branding Identity
- Campaign Language
- Digital Marketing
- Packaging
- Photography
- Print Design
- Publication Design
- Social Media
- Strapline
- Videography
Brite is a not-for-profit charity that has been providing the community with jobs and opportunities for over 40 years. Updating the Brite website was the catalyst for a review of the organisation’s overall communication, branding and positioning. We devised a new way of presenting the Brite message to ensure it spoke accurately to diverse target markets.
Then we developed a comprehensive strategy to get the Brite message out to a wider audience. Key communications focused on Brite’s business offerings and the benefits for potential employees who would find Brite a place to learn, work and form relationships. We used varying colours to highlight the different services and chose a strong yellow as the visual that will become synonymous to Brite. This new approach underpins a Brite future!
