Paladin Energy
How do you refresh a global energy brand? By giving them a clean look for a cleaner future.
What we did
- Digital Marketing
- Strapline
- Brand Guidelines
- Branding Identity
- Campaign Language
- Publication Design
- Print Design
- Photography
- Art Direction
- Packaging
- Social Media
- Brand Story
- Videography
Australian uranium producer Paladin was restarting development and exploration activities in response to a surge in demand for nuclear energy after the Russian invasion of Ukraine and the COVID-19 pandemic. The company’s brand needed updating. And its messaging needed to focus on the clean, green aspect of the business and its positive contribution to the climate crisis. The goal was to change the way that people think about power. partnership with local farmers into a captivating brand experience for consumers worldwide.
We also reinvigorated the Langer Heinrich Uranium brand with a fresh, modern logo. We preserved the beloved mountain peaks while giving them a fresh, timeless appeal. The evolution reflects their commitment to innovation and dedication to remaining a leader in the industry.