How do you spark a meteoric shift towards a better next level life? By creating an innovative supplement brand that replenishes our energy to youthful levels.

What we did

  • Brand Identity
  • Brand Naming
  • Brand Strapline & Story
  • Brand Strategy & Positioning
  • Campaign Language
  • Collateral
  • Packaging

Youp’s NAD+ supplement stimulates renewal and amplifies performance. It’s a potent energy-boosting antioxidant that enhances memory and brain function, and supports emotional wellbeing. In developing the name for this high-end supplement, we wanted one that was short, memorable and evoked a feeling of elevation. This is where YOUP was born. YOU + UP = YOUP.

The brand identity is bold yet approachable. With an identifiable and natural forest green, we have created a premium visual approach and packaging system that is both sophisticated and minimal with a touch of lux.