



Ivan’s Pies
How do you rebrand a local pie maker? By turning their passion for pies into a baking empire.
What we did
- Product Naming
- Brand Guidelines
- Branding Identity
- Brand Strapline & Story
- Signage
- Brand Naming


For over 40 years, Ivan’s has poured their passion for pies into baking Australia’s finest. We helped them rise above the competition by crafting a bold brand identity and designing a strategic packaging system that elevates their delicious legacy.


We also captured the essence of Ivan’s by creating a series of beautifully crafted images. These images evoke the irresistible appeal and mouthwatering allure of their pies, inviting viewers to savour every detail and imagine the delicious flavours waiting to be enjoyed.
