OG
How do you brand a range of nostalgic Italian brews and spreads? By turning every moment into one worth savouring.
What we did
- Packaging Design
- Brand Guidelines
- Advertising
- Campaign Language
- Social Media
- Brand Identity
- Collateral
- Brand Strategy & Positioning
For OG, we brewed up a brand full of heart—rooted in Italian tradition, but made for modern moments. From creamy ginseng sips to decadent pastry spreads, we built a world where every product invites you to “Create a Moment.” Through nostalgic photography, expressive language, and a flexible identity system, the OG brand brings comfort, connection, and a little dolce vita to the everyday. It’s not just about what you drink or spread—it’s about how it makes you feel.
