How do you express the rich origins of artisanal chocolate?
By visually taking customers on an intimate journey through a series of illustrations representing an overhead view of the landscapes.
Each Atypic chocolate is a translation of the rich distinct soil from which it grew. This was the creative packaging design catalyst to represent the landscapes of the countries of origin. We developed a series of illustrations that represent overhead landscape views, taking customers on an intimate journey over these intriguing distant lands. The logo we created is the vessel in which they can travel. The creative link of branding and packaging design tell the story from the onset. The use of metallic foil on the illustrative patterns simulate the sunlight as it hits the landscape.