Piranha Chips

In branding the new gluten-free treat Chicca Chips for Piranha  Innovative Snacks, we moved away from the predominant black of other products in the Piranha range. Instead, we designed ‘flavour’ colours  and textures for each of the four variants. We also introduced a semi-transparent bag matt substrate, which has a natural feel and  displays the product itself in an appetising way.

What We Did

Food packaging design
FMCG packaging design