How do you create a unified visual style that carries across an entire range of collateral?
Capture the unexpected beauty of parts unknown.
Adventure holidays in style and comfort – that was the focus of our new approach for the Abercrombie and Kent brochure suite, advertising and collateral messaging. We wanted our design to capture the unexpected, the exotic and the visual beauty of journeys to parts unknown. Our cover style merged images to capture the premium and unique nature of the Abercrombie and Kent offer. Inside, the focus was on descriptive language and use of large iconic images to create impact.